ALAP Homepage: Three Design Directions

All three use the same content, the same menu, and the same sections. Only the look and feel changes, which makes them straightforward to compare. Click any direction to open the full page.

Direction A, Clean and Welcoming

A. Clean and Welcoming

Bright and straightforward, close in spirit to the current site but modernized.

Open Direction A
Direction B, Editorial

B. Editorial

Warmer and more literary, closer to a theatre program or a literary magazine.

Open Direction B
Direction C, Playbill

C. Playbill

Darker and more dramatic, like a theatre announcing its season.

Open Direction C

A note on photography: Direction B is the one that uses photographs, so it would show off strong production photos best. Directions A and C are built from type, color, and layout, and need no photography at all.